POSITANO

Monday, August 8, 2022

Praiano

What to Do in Praiano

Hotels

Church of San Genaro

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The Church of St. Gennaro stands grandly as the only building of baroque architecture along the Amalfi Coast. The cathedral has survived several rebuilds and renovations over the centuries. Its splendour is fully revealed inside, with intricate hand-painted majolica tiles covering its dome and terracotta floors.

The piazza next to the 15th-century church hosts several concerts, sports events and festivals throughout the year. It’s an especially awe-inspiring place during the Luminaria di San Domenico festival, which takes place in late July or early August. During this annual event, the piazza’s lit up by thousands of candles in the evenings.

Mairina di Prai Beach

Praiano

Marina di Praia beach might be small, but its setting is very dramatic with steep rocky cliffs hugging its pebbled shore. Enjoy endless sea views while cooling off in the shallow bay or relaxing on a rental sunbed, or escape the heat to enjoy a meal at the beachfront Da Armandino restaurant. It’s open for lunch and dinner.

The beach has been a busy place since medieval times, serving a spot where local fishermen built and repaired their boats. Today, much of the tiny pebbled beach is dotted with colorful boats and fishing nets jostling for space among the sunbathers.

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HOTEL ONDA VERDE

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BEST SOUVENERS in PRAIANO

LOCL CERAMICS

Ceramics are among the most popular items to buy in the Praiano area and the Amalfi Coast at large. Around town, you'll find numerous custom shops where local Praiano residents create ceramics that include intricate designs primarily depicting natural scenery.

There are even certain spots in town where you can go and paint some ceramics yourself if you're more interested in taking home a customized souvenir. In other locations, you can watch skilled and experienced artists craft ceramic works in person, so you can see how these works of art are made.

LIMONCELLO

If there's one thing the Amalfi Coast and Praiano is known for, it's lemons. These citrus fruits are grown throughout the area, bathing the entire town in a refreshing lemon scent. Because of this, you'll find a wide variety of lemon products available. The most famous, however, is limoncello.

Additionally, you can find lemon granita, lemon treats, and lemon candies at food carts and in stores throughout town. There is even an abundance of lemon-scented candles and lemony influence on local perfumes and artworks that you can take home with you to help you remember your trip.

Other Things to Buy in PRAIANO

1) Locally made Clothing

2) Inlaid Wood Boxes

3) Sea Urchin Crafts

4) Art

5) Handmade Jewelry

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Marina Praia Beach

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MASA VILLAS

PRAIANO

View From MASA NILLAS

PRAIANO

Charming Villa Experience is the ideal place for those looking for a relaxing, peaceful holiday of pure romance.

The villa is located in the charming town of Praiano and can be reached from the main road along its cobblestoned streets.

It is a classic two-storied villa with vaulted ceilings and a very well-kempt courtyard. The apartment on the first level is bright and spacious and offers a breathtaking view of the sea, Positano, Capri’s Faraglioni and the legendary island of Li Galli.

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With a GORGEOUS AMALFI COAST VIEW

YOUR OWN PRIVATE TENNIS COURT

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Saturday, July 16, 2022

Amalfi Coast Summer 2022

Amalfi

“Positano is never likely to attract the organdie-and-white linen tourist,” John Steinbeck predicted in Harper’s Bazaar in 1953. “It would be impossible to dress as a languid tourist-lady-crisp, cool white dress, sandals as white and light as little clouds, picture hat of arrogant nonsense, and one red rose held in a listless white-gloved pinky. I dare any dame to dress like this and climb the Positano stairs for a cocktail.”

Steinbeck was spectacularly wrong. A decade after his article, the Rolling Stones wrote music in Positano and Jackie Kennedy vacationed in nearby Ravello. The Amalfi Coast comprises 34 miles and 13 towns on the Italy’s southern coast. Designated as a World Heritage Site in 1997, it quickly became a port of call for the subsection of rich people whose careers mainly entail broadcasting absurd luxury. For the sake of this article, I attempted to make an exhaustive list of celebrities who have vacationed in Amalfi, but it quickly became clear that even if I did this work until I died and left the task to my descendants, it could never be completed.

During the last two years, Google searches for “Positano” have spiked as dramatically as the cliffs into which the town is set. #AmalfiCoast has more than 330 million views on TikTok. “Everyone is on the Amalfi Coast right now,” comedian Kate Berlant reflected in her podcast Poog. “There it is—the poison of Instagram!” her cohost, comedian Jacqueline Novak, responded. “You’re walking around with this idea that everyone is on the Amalfi Coast right now?” And yet—this is how it feels.

A local Amalfi news site notes that this summer, tourism on the coast looks likely to break previous records—this despite the fact that the area usually enjoys high tourism numbers from Russia, whose citizens won’t be traveling this summer. The article credits social media for the boost. U.S. News and World Report ranked Amalfi number one in “Best Beaches in Italy,” number two in “Best Honeymoon Destinations in Europe,” and number 3 in “Best Places to Visit in Italy.” Brides magazine put it first in a list of romantic places to honeymoon. In March, Rebecca Serle released the book One Summer in Italy, set in Positano. It sailed onto the best-seller list like a catamaran on a breezy day.

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Popularity has a price. All roads lead to Rome, but only one road leads to the Amalfi Coast. This means that travel during high tourist season is less “laughing merrily in your convertible” and more “hours-long gridlock nightmare as you scrounge in your tote bag for loose cashews.” A rule imposed this summer by the Italian government dictates that all throughout August and every weekend from June 15 to September 30, visitors to the area may only travel on the roads on odd- or even-numbered days, depending on the last digit on their license plate, CNN reports. The Italian economy suffered from the lack of tourism in 2020, during the height of the pre-vaccine pandemic. The influx of visitors since the country reopened to tourists is a mixed blessing.

The average price of a hotel room in Positano has increased more than 20% since 2019, Bloomberg reports (it’s now a sweet, sweet $618.38.) Airline prices are at historic highs. So how, exactly, is everyone on my timeline affording this vacation?

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View from The IL San PIETRO HOTEL

Many visitors are likely funding their spectacular vacations not through largesse, but debt. A 2019 survey from Credit Karma found that about a third of all travelers and half of all millennial and Gen Z respondents said they had gone into debt for summer travel (the majority reported that they would be “willing to do it again.”) A survey from Allianz found that this year Americans plan to spend $2,122, on average, for vacation, a 50% increase from 2019. Despite the reports that air travel this summer has been and will continue to be “hell,” the last Sunday in June saw more travelers than any day since February 2020, a TSA spokesperson reported. At a dinner party recently, a woman mentioned in a world-weary way that she has visited Positano three times. She sounded exhausted, as if instead of the Italian coastline, friends and bachelorette parties had dragged her to Trenton, New Jersey.

For so many years I did not think about the Amalfi Coast—I thought about Paris and London and Bora Bora, and when I thought about Italy, I thought of Rome and Venice and Milan and Tuscany. Sometimes I thought about Pisa, Pompei, Florence, and Siena. Later I thought about whatever area Call Me By Your Name was shot. I cannot believe there is another part of Italy I am supposed to be thinking about. And yet. “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone,” wrote Steinbeck. Or in the words of a Glamour staffer who visited once for six hours: “I follow every account and look at the webcam of Positano every night before I go to bed because it calms me.”

Through a proliferation of images the novelist could never have imagined, the Amalfi Coast has amassed real estate in hundreds of millions of minds. If everyone on the Amalfi Coast jumped off a cliff—into sparkling sapphire waters—would you? Yes, of course. As long as someone was taking a picture.

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Monday, July 11, 2022

POSITANO Ultimate BEACH Guide - Italy

View from LIDO la SCOGLIERA Beach Club by Music on The Rocks

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"This is my own personal Favorite Beach in Positano"

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Lido la Scogliera and Music on The Rocks

Night Club

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La SCOGLIERA

Ever since my first visit to Positano in 1985, I have always loved spending a day at Lido la Scogliera Beach Club in Positano. It makes me feel like a King. I rent my Chaise Lounge, sit back and relax, enjoying the wonderful Amalfi Coast Sun and the surrounding town of Positano as it springs from the Sea, high up into the Latteri Mountains of Southern Italy. I'd sit back and relax just enjoying the gorgeous view and those special beach sounds of back ground music and people chattering away. Normally I'm not a beach person, but whenever in Positano or the lovely Isle of Capri, I just love to swim and I do quite a bit in both locals, swimming around for 15 or 20 minutes at a time, and a total of well over an hour in the water each day I'm here.

It's not cheap renting a spot here during the day, but it's well worth it, and I've always felt as it was a special treat to myself whenever I did. If I'm in Positano for a few days, I'll alternate between spending the day at Lido Scogliera and the free beach at Fornillo which is quite nice as well.

Arienzo Beach

Arienzo Beach is another nice option for a day at the beach. There is both a free public and a private beach where a spot with a Chaise Lounge Beach Chair cost between 15 and 20 Euros. You can either take a shuttle boat from the center of Positano at Marina Grande where all the boats are, or you can walk down the more than 200 stairs from the road above. The restaurant at the Bagni Arienzo Beach Club serves very good food, including Salads, Antipasti, Pasta, and Fresh Seafood.

Spiaggi Grande

The Main Beach of Positano

Spiaggi Grande is the main beacch of Positano. Most of the beach is private, with beach chair placement running about 20 Euros per person. There is a small free public beach where you can put down your blanket or beach mat and enjoy yourself for free, though we recommend spending the extra cash and goignt to the private beach at Lido Scogliera (20 Euro). If you can't afford the 20 Euro, you are much better off going to the free section of Formillo Beach, it's much nicer than the free section of Spiaggi Grande. Basta.

Fornillo Beach is a Great Spot with Several Nice Bars and Restaurants

There are 3 Private Beaches at Fornillo Beach and one Public Beach that is a Free Beach. If you look at this picture, the Free Beach is at the far end, and is quite nice, and is much nicer than the Free Beach at Spiaggi Grande in the center of town. To get to Fornillo (Furnace) Beach, if you are down by the by where all the Ferry Boats arrive and depart at, and by the ticket windows for the boats. The Hotel Covo die Saraceni is the large hotel right there by the water. If you have your back to the Sea and are looking at this hotel, over to the left you will find the pathway that leads to Fornillo Beach. Hop on the path and start walking, it is a nice little walk that's last than 10 minutes and you'll be there to pick the beach of your choice.